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THE PEOPLE BEHIND IVY OPTIONS

Meet Our Team

Meet the experienced professionals dedicated to helping students navigate their academic journeys, discover their strengths, and find the universities where they can thrive.

Mary Ellen Simoni

Director & Founder

Based in the UAE & USA

Before founding Ivy Options, Mary Ellen Simoni, a graduate of Cornell University, worked in leadership roles at top-ranked universities in the United States...

Carole Laugier

Admissions Advisor, Marketing & Managing Director, Global

Based in the UK

Prior to joining Ivy Options, Carole worked in the US, UK and UAE as a creative director, foundation trustee and university lecturer. She works with students applying...

Heather Amiji

Senior Advisor

Based in the UK

Heather joined the London office in 2022, bringing senior-level experience in advisory and investment management across five regions, including the Middle...

Valery Lacoste

Senior Admissions Advisor & Testing Strategist

Based in the UK & UAE

Before coming to the UAE in 2017, Valery taught mathematics and science in the United Kingdom and Canada. She has an AP Calculus certification and is...

Anthony Greene

Senior Advisor

Based in the USA

Originally from New York City, Anthony joined Ivy Options in 2019, bringing over two decades of experience in classroom teaching, university...

Aaliya Gokal

Senior Advisor

Based in the UAE

Born in Canada and raised between Canada, England and Switzerland, Aaliya graduated from Georgetown University with a double major in Finance and...

Shan Khan

Admissions Advisor

Based in the UAE

Shan completed his undergraduate degree at Yale University, studying Cognitive Science with a human-computer interaction focus and worked in...

Beth Hardman

Standardized Test Preparation Specialist (Mathematics)

Based in the UAE

Beth is a British-qualified math teacher with over 10 years of teaching and tutoring experience, bringing a rigorous, results-driven approach to test preparation...

Trudie Coburn

Office Manager

Based in the UAE

Originally from South Africa, Trudie worked in the banking industry for over 10 years and helped run a family-owned business as a bookkeeper and office...

Nadine Brits

Office Accounts & Billing

Based in the UAE

Nadine has been part of the Ivy Options team since 2021 and heads up our billing and accounting functions, as well as assisting with client communication. Her...

Maya Fernández

Admissions Advisor & Managing Director

Based in the UAE

A graduate of Cornell University's College of Engineering, Maya brings extensive experience in teaching and college admissions counseling. She...

Laura Waft

Senior Advisor

Based in the UK

With an MBA from the University of Chicago and a BBA from the University of Michigan, Laura has been part of the Ivy Options team since 2017. Prior to this, she...

Sofie Smith

Senior Advisor

Based in the UAE

Sofie is originally from Sweden and has been teaching in international schools for more than 25 years. She is a graduate of LSE and the University of Nottingham. As a...

Riwa Dabbagh

Senior Advisor

Based in the UAE

Born and raised in Washington, D.C., Riwa graduated from Georgetown University's School of Foreign Service and holds a Master's in Management Information...

Alex Rachubinski

Senior Advisor

Based in the UAE

Originally from Philadelphia, Alex brings over fifteen years of experience as an admissions officer for both large public and small private universities in the...

Anna Manafova

Career Guidance Advisor

Based in the UAE

Anna serves as Ivy Options' career specialist, Myers-Briggs Certified Practitioner and Strong Interest Inventory interpreter. Having worked for Ivy Options...

Kate Witkowski

Admissions Advisor

Based in the UAE

Kate earned a BS in Neuroscience with a minor in Strategic Communication at Indiana University and joined Ivy Options, Dubai in 2024. Having an...

Stephenie Miller

Standardized Test Preparation Specialist (English)

Based in the UAE

Originally from Fort Worth, Texas, Stephenie brings a deep academic and professional background in English education across both American and international...

Em Howle

Communications Specialist & Admissions Advisor

Based in the USA

With a background in international journalism and education, Em has been with Ivy Options since its launch. As a communications specialist, she produces...

Hengameh Naderzadeh

Social Media Content Creator

Based in the UAE

Originally from Iran, Hengameh brings together a background in electrical engineering, visual arts, and digital marketing. She joined Ivy Options in 2025 as...

Mary Ellen (2).png

A PERSONAL NOTE FROM OUR FOUNDER

Dear Parents,

“You want your child to be happy and successful. You’d like some expert help.”

University admissions can feel overwhelming — for students and parents alike. At Ivy Options, our role is to bring clarity, individual attention, and calm to one of your family's biggest decisions.

​

Mary Ellen shares why Ivy Options was created, what makes our approach different, and how we help families navigate the journey together.

Mary Ellen Simoni

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